Twitter is a better place for receiving information rather than a one-to-one connection. A high percentage of Twitter followers access their accounts from mobiles or desktop software rather than through the Twitter website, making measurement difficult. Twitter is considered to be a ‘true’ social network, in that ‘tweets’ can be sent to people that you do not know personally. It is also a platform that the public can search to find ‘real-time’ information about news and events. In short, Twitter serves as an aggregator of interesting feeds and content, so much so that Google has now included Twitter in their search listings.

“Tate Social Media Communication Strategy 2011-12” by Jesse Ringham

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